(posted on LinkedIn March 2020) In this time of social distancing and other virus precautions, most of us are now working from our homes. Sadly, like many non-profits you might be worried about accessing your usual sources of funds, continuing your operations, even staff layoffs. If you can dedicate some time to fundraising during all of this, here are a few ideas that might help.

1.      Check on your donors

Especially now, it’s important to show you care about your donors. Check in with them via telephone or teleconference. Be considerate of their time and if needed, schedule these calls. Determine if there is anything you can do for them. If your non-profit is short of funds, let them know for what and by how much.

2.      No Show Gala

Was your fundraising event cancelled as a result of COVOD19 precautions? Consider a non-party. Many charities use this technique. Invitations urge people not to come to a party or gala event. Instead, invitees are asked to donate what they would have spent (on tickets, drinks, babysitter, limousine, etc.) directly to your programs. This would fit well with the Formal Friday theme currently being promoted by talk show host Jimmy Kimmel.

3.      Sponsorship: Who’s in, Who’s out?

Many businesses will be hit hard. A few, like telecommunications companies, will thrive. Some won’t be able to spend funds allocated to marketing & sponsorship due to event cancellations (Tokyo Olympics, 10k runs, anything in a theatre, etc). Check on who will still support you and who won’t, and look for new sponsors in those who are thriving.

4.      Appeals

People who care will understand that, like most businesses, most non-profits will be hit hard by this crisis. Those who can afford to donate are more likely to send a donation now, especially if your service is related to financial, food, or medical relief. Send your appeal now by email. If possible, send each appeal message one at a time with a personally written introduction.

5.      Grants

I often half-joke that you can always write another grant application. With the stock market decline, the interest income to many funds will be drastically reduced this year, so take advantage of what is available now. Look for additional funds that you qualify for, then write and send in these grant applications as soon as possible.

I hope this helps. If you have other ideas, I’d love to hear them. And stay safe.